For sellers · Macomb & Oakland Counties
Sell it like it's the only product, because it is.
Selling a house in Macomb or Oakland County comes down to strategy: the right price on day one, a home that photographs well, and marketing that reaches the buyers who will actually pay. This guide covers the full sequence, plus the pricing mistakes I watch sellers make every month.
price it right the first time. that's the whole game.
The six moves from listing to closing.
six moves. no guesswork.
Price it where the market is
Everything flows from this. I build the price from current sold comps in your immediate area, adjusted for condition, updates, and lot. Then I show you the math behind every dollar. If the correct price is lower than you hoped, we discuss that honestly on day one, not after six weeks of silence.
Prep the easy wins
Declutter, deep clean, neutralize, and make the repairs buyers will notice first: the door that sticks, the dated faucet, the stained carpet. You don't need a full remodel. You need to remove the reasons a buyer mentally transcribes a discount.
Photograph it like a product launch
Because it is one. Professional photography, video walkthroughs, and listing copy that tells buyers why your home works. This is where my marketing background earns its keep, and it's the part clients mention most in reviews.
Market to the right buyers
The MLS, the major portals, social media, and the local agent network. I position your home in front of the buyer pool most likely to pay full value, with showings that are easy to schedule and feedback that actually gets collected.
Negotiate every offer like a chess move
The highest number isn't always the best offer. I weigh financing strength, appraisal risk, contingencies, and timeline, and I present you the full picture with a recommendation. You make the call; I make the case.
Hold the deal together through closing
Appraisal, inspection, title work, buyer's lender, the contingency calendar. I manage the transaction so small problems stay small. If an issue comes up, you hear about it within hours, with options, not panic.
The pricing mistakes that cost sellers thousands.
Pricing is the one decision in real estate you can't redo. Get these four right and everything else gets easier:
let's not make this a lesson you pay for.
- 01 Starting high 'to leave room to negotiate.' Buyers see right through it and the good ones never show up.
- 02 Anchoring to what you paid, what you owe, or what your neighbor told you they got three years ago.
- 03 Ignoring condition adjustments: updated kitchens and new roofs show up in the comps; absent ones do too.
- 04 Waiting to react. A price cut after the first two weeks costs more than pricing right on day one.
Selling and buying at the same time?
That move, trading up, is the one where coordination decides everything: the right contingency, the right timing, and a bridge plan that keeps you from paying two mortgages or living in a hotel. I run the two timelines side by side so neither one surprises you.
Why the highest offer isn't the best offerWant the honest version of what you'd list for?
Tell me about your home and I'll come back with a real pricing strategy: current comps, condition adjustments, and a marketing plan, with no obligation and no pressure.
want the truth about your number? it's free here.
Also worth a read: Why isn't my house selling in Macomb County? and Not all realtors are the same.
Get a pricing strategy
Address, updates, and your timeline. I'll reply with the honest market picture.